Jane started Jane Basch Designs three years ago – she has been designing in the fashion and jewelry industry for over 30 years.

Jane first discovered her passion for clothing design while she was working in the garment center in New York City. She started as a receptionist and worked her way up until she was designing clothing for major retailers across the United States. During this time she met her husband Michael who was the owner, along with his father, of Basch & Co. When Basch & Co. decided to move their offices to Florida, Jane said she would work with the company until they were settled.

That was 15 years ago.

Jane Basch Designs is the branded division of Basch & Co, a company that has been making personalized jewelry in America for over 60 years. All of the manufacturing is done in their factory in Florida. Each design is drawn by hand, cut by hand, hand engraved, and then finished with the same quality and craftsmanship it was 60 years ago.

Jane’s insight into the fashion world has helped her give a modern twist to more traditional jewelry pieces. Jane keeps her designs personal, because she believes that every women should have the luxury of receiving personalized custom jewelry. Each collection is designed with purpose and meaning with the intent that jewelry should be fun, whimsical, and a celebration of life.

“Have confidence in yourself and your style,” says Jane, “Put on your red lipstick and a little mascara you
only live once”

Jane Basch Designs she makes it Personal…